Our founder
Dina El Essawi was a beacon of creativity and compassion.
Her love for design, her community, and her belief in the transformative power of creativity inspired everyone she touched. Dina saw potential where others saw limitations.
What began as her personal expression of art - shaping every piece with love, intention, and beauty in the simplest materials, soon grew into something much greater: a heartfelt platform celebrating creativity and opportunity.
Hearts & Crafts was born from Dina’s vision. She believed every creation reflects the artisan’s story, skill, and soul. For her, craft was never just about products, it was about people, empowerment, and meaningful growth.
In honoring this legacy, the DEE Foundation was established. Today, Hearts & Crafts by DEE Foundation carries Dina’s vision forward, enhancing Egyptian artisans, opening pathways for growth, and connecting their creations with new audiences worldwide.
Dina’s spirit lives on in every initiative, every artisan we support, and every piece created with heart and purpose.