Our Impact

At Hearts & Crafts, every purchase creates opportunity. But the impact goes far beyond the marketplace. Hearts & Crafts is one of the ways DEE Foundation connects artisans to income-generating opportunities and broader markets. Through its programs and initiatives, the Foundation supports individuals in building the skills, confidence, and opportunities needed to create sustainable livelihoods and strengthen their economic independence. Behind every product is a story of determination, growth, and possibility. Together, these stories reflect a larger mission: supporting individuals, expanding opportunities, and helping communities build stronger futures.

Our impact is not measured by products sold, Its is measured by opportunities we created, Livelihoods strengthened, and the lasting change made possible when people are given the support and opportunity to thrive.

Market Access & Economic Empowerment

Through our platform, artisans gain market access, and through our programs, artisans gain the skills and resources to build sustainable businesses, leading to increased income and financial independence.

Human Flourishing

We foster personal growth. Artisans gain confidence, develop their skills, and thrive both personally and professionally.

Cultural Preservation

By supporting artisans, we help maintain and evolve Egypt's rich craft traditions in a way that stays relevant in today's global market.

Global Recognition

Through our marketplace and collaborations, artisans gain exposure to global audiences, allowing their creations to be celebrated internationally.

Community Engagement

We work to create stronger, more resilient communities. By providing artisans with business tools, mentorship, and resources, we help create sustainable local economies.

Our work is driven by measurable outcomes. We are proud to showcase our success in numbers, the tangible evidence of the change we’re creating together. Every artisan supported, every product sold, and every program completed is a step closer to our vision of a thriving artisan economy.

Fully Engaged Board

of trustees and 6 full time team members

840 Hours

of integrated development programs and training

3,266 Sold

handmade products

Over 25% Increase

in artisan's revenue through Hearts & Crafts sales

2 Collaborations

with established brands to feature artisans' work

+324 Customers

of Hearts & Crafts

8,500 Followers

on Instagram & Facebook

12 Team Members

specializing in digital marketing, social media & creative strategy

79 Artisans

supported across Egypt